ASSIMILATE Continues Fast Pace of Leading-Edge Functionality for SCRATCH Ecosystem with New SCRATCH 8.5 In its continued commitment to boost the creativity and productivity of creative professionals in digital cinema within a streamlined workflow, ASSIMILATE today announced SCRATCH 8.5, a significant update to its entire SCRATCH ecosystem. The new, real-time SCRATCH 8.5 ecosystem includes the SCRATCH 2D/3D post-production tools - dailies, conform, color grading, versioning, compositing, and finishing; SCRATCH Play for playback and review; and SCRATCH Web for cloud-based review and collaboration. ...Read More »
SCRATCH VR Creative Tools With the release of SCRATCH 8.5, ASSIMILATE also introduced the SCRATCH VR Suite. This Suite bundles SCRATCH, SCRATCH Web and a series of tools and features for a streamlined workflow for Virtual Reality 360 media - projects. Although the basic viewing of 360 media is available even in the (free) SCRATCH Play version - all the advanced edit, grade and composite tools are only available in the SCRATCH VR Suite which requires a special license. ...Read More »
SCRATCH VR Creative Tools With the release of SCRATCH 8.5, ASSIMILATE also introduced the SCRATCH VR Suite. This Suite bundles SCRATCH, SCRATCH Web and a series of tools and features for a streamlined workflow for Virtual Reality 360 media - projects. Although the basic viewing of 360 media is available even in the (free) SCRATCH Play version - all the advanced edit, grade and composite tools are only available in the SCRATCH VR Suite which requires a special license. ...Read More »
SCRATCH VR Introduction With the release of SCRATCH 8.5, ASSIMILATE also introduced the SCRATCH VR Suite. This Suite bundles SCRATCH, SCRATCH Web and a series of tools and features for a streamlined workflow for Virtual Reality 360 media - projects. Although the basic viewing of 360 media is available even in the (free) SCRATCH Play version - all the advanced edit, grade and composite tools are only available in the SCRATCH VR Suite which requires a special license. ...Read More »
I need more storage... said everyone By Ko Maruyama It's not uncommon these days to hear about a shortage of space when saving the a selected drive or server. With files getting bigger, and more resources so readily available, storage becomes more and more important. ...Read More »
REEL TALK RETURNS TO HOLLYWOOD By Ko Maruyama Continuing to give back to the community of motion graphics and visual effects artists in the Hollywood area, Benjamin Budzak is hosting his annual review and critique of demo reels. With special guest Ryan Summers, they help artist get the most out of their past work so they can find new work. ...Read More »
Princess Kimbra: Bringing Disney Magic to Life with the Blackmagic URSA Once upon a time, a visual effects artist and a Grammy-award winning singer got together to make music video magic and Snow White was reborn. The tale begins when Adam C. Sager, a Portland, Oregon-based VFX supervisor and director, met with Kimbra, a New Zealand-born recording artist, and decided to honor Disney for the inspiration it had given both artists throughout the years. Kimbra had just recorded "I'm Wishing," the song from the classic "Snow White and the Seven Dwarfs" movie, for a Disney tribute album, We Love Disney, Australia. Blending reality with Disney magic, Sager created a music video that inserted Kimbra directly into the classic animated film as the heroine Snow White and wicked Evil Queen. ...Read More »
A Look "Behind-the-Scenes" of Immersive VR By Lou Wallace With 2016 being its breakout year, 360° VR productions are everywhere. And VR headsets - like Samsung GearVR, Google Cardboard, or Oculus Rift - are making it a quality, immersive experience. But what's going on "behind-the-scenes"? ASSIMILATE is at the forefront of supporting VR with its new SCRATCH VR Suite that includes all the post tools - conform, color grading, compositing, and finishing - to work in 360° media, and includes SCRATCH Play for playback and SCRATCH Web cloud-based collaboration and review tools that are automatically formatted for 360° viewing in VR headsets. Getting out in the field with customers, Lucas Wilson and Jeff Edson, CEO at ASSIMILATE talked with us about how they are responding to the VR market with its SCRATCH product line to offer creators the streamlined professional and powerful production and post-production tools that are needed to enhance and finalize the look-and-feel of VR content. ...Read More »
Digital Anarchy gop flicker removal By Ko Maruyama Jim Tierney from Digital Anarchy discusses how to fix certain artifacts that arise from compressing video. The tutorial also allows users to download the drone footage to see the correction that his plugin provides. ...Read More »
Rivalry on the Ice There is almost no rivalry in professional sports that matches the intensity of one in the National Hockey League. It is not just team against team, but city against city competing against each other in rivalries that have been passed down through generations. Which is one of the reasons why the Winter Classic has become a huge success. Every year, the NHL highlights hockey the way it used to be played: Outside, open to the elements, and in front of thousands of screaming fans. All while featuring teams that have forged generations of bitter rivals. One of these heated rivalries is between the Montreal Canadiens and the Boston Bruins. These two teams are members of the "Original Six", the first professional hockey teams in the NHL, dating back to the beginning of the 20th century. ...Read More »
ASSIMILATE Announces New SCRATCH VR Suite, the Only End-to-End VR Toolset and Workflow In its continued support of all things VR, ASSIMILATE(r) announced today its new SCRATCH VR Suite, the only professional VR end-to-end workflow with an all-inclusive, real-time toolset for working naturally within a 360 environment -- dailies, conform, color grading, composting, finishing, and mastering in any format, any resolution. It's a complete and powerful virtual reality (VR) toolset that enables the highest level of quality and productivity, and it's affordable for everyone. The first public SCRATCH VR Suite demo will be at NAB 2016, the ASSIMILATE booth N8525 in the VR Pavilion, north hall. ...Read More »
A Look into "Peek-A-Boo": Blackmagic Design's Pocket Cinema Camera Captures the Dark Fairytale Not every game has a happy ending. In "Peek-A-Boo," a frazzled father finds out what happens when he refuses to play a game with his fun loving daughter who has her heart set on it. Mark Lawson of "One Life to Live" plays the father, an actor, who is managing the household while his wife is traveling while also juggling preparing for an upcoming audition. His daughter, Sally, is a handful and keeps begging him to play peek-a-boo with her. "You have to play the game!" she insists. Later that night, the father discovers his decision not to holds supernatural consequences. ...Read More »
Turning Orlando Into an 80s Arcade Game The American Advertising Association's Awards, formerly called the ADDYs, is one of the ad industry's highest honors. Taking place regionally, the award events are huge productions that bring together the best creatives in the US ad space. For this year's Orlando awards, Florida's Ad Club chose Levitation Creative Agency to come up with an intro video that would show off Orlando and why it is such an amazing place to live and create. And what better way than to fly through every part of Orlando and turn the city into an 80s arcade game? ...Read More »
ASSIMILATE Announces Support for ProRes 4444 XQ By Lou Wallace ASSIMILATE announced today it has added support in its SCRATCH post-production tools and workflow for encoding and decoding using the Apple ProRes 4444 XQ codec. ProRes 4444 XQ is the highest-quality version of the ProRes codec for 4:4:4:4 image sources (including alpha channels). This format has a very high data rate to preserve the detail in high-dynamic-range imagery generated by today's highest-quality digital image sensors. For the detailed facts and benefits, visit https://support.apple.com/en-us/HT202410. ...Read More »
Sarah Adina Smith's "Midnight Swim" For any filmmaker, switching genres between movies is always a tough task. But Sarah Adina Smith decided to switch between genres three times in the same film. "Midnight Swim" takes viewers from a faux documentary to a surreal thriller and then to a sweeping cinematic feature, all in the space of a single film. ...Read More »
ASSIMILATE's SCRATCH 8.4 Sets the Pace for Advanced Real-time Features, Workflow, & Ecosystem at a Price Everyone Can Afford ASSIMILATE today announced its new SCRATCH 8.4, the latest version of its advanced, real-time post-production tools and workflow. "Leading the industry in offering the latest advancements in digital cinema technology is the cornerstone of what we do. Assimilate is all about developing real-time tools and a workflow that DITs, post-production artists and all filmmakers need to be creative, productive, and competitive," said Jeff Edson, CEO at Assimilate. "With SCRATCH 8.4, users get an abundance of advanced features that enable them to excel at what they do, and at a price everyone can afford. And with a host of SCRATCH industry partners, they can build an extensive and integrated SCRATCH ecosystem that gives an even greater boost to their productivity." ...Read More »
AJA Ki Pro Rack Helps Journalists Boogie with the Peanuts Gang On-Camera at TIFF Entertainment journalists got a chance to boogie with the Peanuts gang this fall during Fox's press screening of "The Peanuts Movie" at the Toronto International Film Festival (TIFF). Los Angeles based visual effects company BlueScreen LLC, working with Junket Productions and Fox, oversaw the on-site shoot, which captured 60 journalists dancing on-camera to Meghan Trainor's new song from the movie's soundtrack "Feels Better When I'm Dancing." The footage was composited live with a CG scene featuring a Soul Train dance line style of Peanuts characters, played back via AJA Ki Pro Rack. Each take was then recorded to CF cards, which Fox sent to press ahead of the film's debut for use in on-air segments about the movie. ...Read More »
Light Wrap Fantastic 1.0 By Ko Maruyama Digital Anarchy recently announced the release of The Light Wrap Fantastic, a plugin that assists with green/blue screen compositing. Available for Adobe After Effects, Premiere Pro, and Apple's Final Cut Pro, the plugin makes it easier to blend foreground and background elements by simulating rear-projected light and ambient light values with glows. ...Read More »
Exporting from PremiereClip to PremierePro By Ko Maruyama Adobe's Premiere Clip offers an easy way to shoot and edit on your iPhone or iPad. You may want to refine your edit or add some additional layers of video or audio in Premiere Pro. It's an easy process, and with your CreativeCloud account, you'll have access to many other applications too ...Read More »
Kinefinity and ASSIMILATE Partner to Deliver KineRAW Codec and Real-time Post Production to Chinese Filmmaking Market ASSIMILATE and Kinefinity today announced they are partnering to deliver advanced digital filmmaking solutions to the high-growth Chinese marketplace. The collaboration equips Chinese filmmakers with a streamlined all-in-one, value-priced solution for 2D/3D productions, from image capture with a high-resolution Kinefinity camera (4K, 6K) to using high-performance SCRATCH tools for on-set data management and dailies, and full post production - conform, color grading, versioning, compositing, finishing, and mastering. ...Read More »
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