SCRATCH 3D Workflow Helps "Les Krostons" Become Masters of the Universe
Les Krostons" want to take over the world and their impish intentions were recently revealed in a five-minute VFX-laden 3D stereo teaser, directed by Frederick Du Chau through Le Studio d'Imagination, and screened at the 2010 Cannes Film Festival. Duran Duboi in Paris harnessed the powers of ASSIMILATE's SCRATCH(r) Digital Finishing Solution in a streamlined file-based 3D stereo workflow, from set to post production, to DCP deliverables.
...Read More »
Digital Cinema and Data Workflows in China: An Interview with Wu Chiao, Director and Cinematographer
Well known director and cinematographer Wu Chiao is at the forefront of digital cinema in China. He has been immersed in the filmmaking process since his first day as a student of cinematography at the Beijing Film Academy. He has been the director and/or cinematographer (DP) of numerous films, setting a standard of excellence within China. George Lucas` "Star Wars II" -- the first motion picture to be shot using an HD camera -- planted the seed with Wu Chiao that quality movies...
...Read More »
Digital Magic Hong Kong Sets Up SCRATCH 3D and RED Workflows from ASSIMILATE
Digital Magic Hong Kong, a leader in state-of-the-art post-production in Asia, has now established an ASSIMILATE SCRATCH digital intermediate (DI) workflow to specifically handle the conform, color grading, and finishing of RED digital camera?s native R3D files, as well as 3D features shot with RED Digital Cinema?s cameras. Because SCRATCH is resolution independent, it will also be used as a component of their 3D pipeline...
...Read More »
ASSIMILATE Expands Reach in Asia; Launches ASSIMILATE China
With the rapid rise of 2D and 3D digital cinematography in China, ASSIMILATE announced today the expansion of its global sales and support organizations with the launch of ASSIMILATE China, and the opening of a main office in Beijing, China, effective immediately. ASSIMILATE Inc, with headquarters in Santa Clara, CA, has sales, service and technology teams located around the world.
...Read More »
RED/SCRATCH Workflow Puts Hong Place Vision at Forefront of Digital Cinema in China
Riding high on the wave of digital cinema, Hong Place Vision is the biggest rental company of RED Digital Cinema cameras in Beijing, and has built a post-production studio to meet the demand for the rapidly rising number of digital film and TV productions in China. At the hub of their data workflow and DI tool suite is ASSIMILATE's SCRATCH® Digital Finishing Solution.
...Read More »
ASSIMILATE to Feature SCRATCH v5.2 Digital Post Workflows for Finishing 3D, RED, ARRI Alexa, and Other Formats at IBC 2010
SCRATCH v5.2 demos will include state-of-the-art tools for color grading, finishing, compositing, and 3D-specific features, such as convergence, scaling, and versioning. Other 3D demos will include ASSIMILATE's exclusive offering -- 3ality 3Play Pro S -- a professional quality stereo monitoring system, and developed in partnership with Telairity, the first 3D Post Remote-Review Network for simultaneous, real-time review by post houses and clients, anywhere in the world.
...Read More »
Colorista II By Kevin McAuliffe
When it comes to a program like After Effects, competing with Color Finesse 3 (that comes with AE CS5) can be tricky, but if there is one company out there determined to do it, it's Red Giant Software and their flagship color correction application Colorista.
...Read More »
Avid's Media Composer 5 Part 3 - Matrox's MXO2 mini By Kevin McAuliffe
When AVID stated that they supported the MXO2 mini to monitor external video, I was pretty surprised, as this is a big change of direction for AVID as they normally only support their own hardware for video monitoring. I wanted to give the MXO2 mini a fair shake, as for the $449 price tag I really wanted (and hoped) it to work for the user bases sake. Let's see how it fared.
...Read More »
ASSIMILATE Helps Divizion Create a Film Factory in Poland
In less than a year since opening, Divizion has completed the DI on seven features, including "Cookie" (Ciacho), one of Poland's biggest-budget productions, directed by Patryk Vega. Next up is the big-budget, 3D stereo horror-flick "Charnobyl 2012", from the same director. Providing in-house production resources; a clutch of RED ONE(tm) cameras, with RED Epic Stage 2 plus CG coming soon; editing; and ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the VFX and digital intermediates (DI).
...Read More »
Media Composer 5 Feature Showcase By Kevin McAuliffe
We AVid users have had a BIG problem, and that was working with footage that was not OMF or (now) MXF. Any footage that wasn't captured via the digitize tool needed to be imported and converted to either OMF or MXF, and in many cases, the process was excruciatingly long if files weren't rendered with the Avid Codec. Thankfully, with Media Composer 5, that is no longer the case.
...Read More »
Media Composer 5 Feature Showcase Part 2 By Kevin McAuliffe
With Media Composer version 5, Avid is moving in not only a forward direction, but in a bit of a sideways direction as well. Premiere Pro CS5 and Final Cut Pro are drag-and-drop editing applications. This means that you can not only drag clips from the preview window and drop it into your timeline, but you now have an extensive amount of flexibility when dragging clips around in your timeline as well.
...Read More »
"Standing Ovation" Shines in SCRATCH-RED Workflow at Local Hero Post
Tween audiences will be all aglow when the musical "Standing Ovation" (2010) opens at theaters nationwide on July 16. The RED ONE(tm) Digital Camera was used for the shoot of this major summer release, and the entire DI, including color correction, was done in ASSIMILATE's SCRATCH(r) Digital Finishing Solution at Local Hero Post, Santa Monica, CA.
...Read More »
ASSIMILATE Congratulates Mob Scene On Golden Trailer Awards 2010
Mob Scene Creative + Productions took home three Golden Trailer Awards at the 11th Annual Golden Trailer Awards on June 10 at he the El Rey Theatre in Los Angeles. Mob Scene's tool of choice for their RED camera and 3D post workflows, color grading, and finishing is ASSIMILATE's SCRATCH Digital SCRATCH(r) Digital Finishing Solution.
...Read More »
Adobe CS5 and NVIDIA Quadro FX by PNY - What is your time worth? By Tim Kolb
I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything.
...Read More »
ASSIMILATE Features Stereo 3D Workflow in SCRATCH v5.1 at Broadcast Asia 2010
SCRATCH v5.1 also introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. SCRATCH v5.1 includes a host of new product features and enhancements that propel creative pros -- broadcasters, filmmakers, studios, post facilities, creative teams, and agencies -- to work at their utmost levels of creativity.
...Read More »
Premiere of "Two Gates of Sleep" to 2010 Cannes Film Festival
Vision On's first color grading of a feature film - director/writer Alistair Banks Griffin's "Two Gates of Sleep" -- had its premiere at the 2010 Cannes Film Festival, Directors' Fortnight on May 18. Vision On began using ASSIMILATE's SCRATCH(r) Digital Finishing Solution in August 2009 for the real-time conform, color grading, and finishing of imagery projects.
...Read More »
ShenZen TV Shows First 3D-TV AVS Broadcast at ICIF in China
At the China International Cultural Industry Fair (ICIF) and for the first time in China, the ShenZen Media Group featured 3D TV in real time on the China video standard known as AVS. This was made possible by ASSIMILATE and Telairity, who have partnered to offer broadcasters a streamlined, real-time solution for delivery of 3D-TV productions with high-quality imagery to viewing audiences using the China AVS standard.
...Read More »
Digital Screening for Fracture at 2010 Cannes Film Festival
Fracture, the 27-min film from French editor, writer and director Nicolas Sarkissian, is screening at the Cannes Film Festival's prestigious International Critics Week, which showcases first and second feature films by directors worldwide. Wallpaper Productions in Paris, France used ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the post-production data workflow.
...Read More »
AV-HS450 16+ Input HD/SD Switcher w/ dual screen MultiViewer This 16+ input switcher is the best value in its class. Its exclusive dual screen MultiViewer lets you view up to 20 windows on just two displays. CLICK HERE!!!
NO...Doesn't have a thing to do with "that" smartphone...or "that" store...or "that" tablet. It's the next generation. Kids and we mean little kids. That's what today's products are being designed for/targeted at. You happen to buy one...fine. Watch a little, little kid pick up a smartphone. He/she just uses it. They've come pre-wired and we're still trying to figure out how to IM. It's the IGen. They want it instantly. They want to use it instantly. They expect their photos, their video, their music, their stuff immediately when/where/how they want it.
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In this clip, lynda.com host Mark Abdelnour takes a look at proxy bidding. He discusses the strategy and how it works. He also discusses the maximum bid, and when to use Proxy bidding.
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The blood, gore, adrenalin challenges that were unveiled at E3 and enjoyed at ComicCon are fun to look at, easy to hold but are they really the games people want to plunk down their credit cards to own or rent time with? Seems as though the investors, the players who control the controllers have a different idea of a "good" game than the kids who develop them. While mobs of people play educational, informational, stimulating games our kid huddles in his room and mumbles "The Few, The Proud, The Gamers."
Read More
SCRATCH 3D Workflow Helps "Les Krostons" Become Masters of the Universe
Les Krostons" want to take over the world and their impish intentions were recently revealed in a five-minute VFX-laden 3D stereo teaser, directed by Frederick Du Chau through Le Studio d'Imagination, and screened at the 2010 Cannes Film Festival. Duran Duboi in Paris harnessed the powers of ASSIMILATE's SCRATCH(r) Digital Finishing Solution in a streamlined file-based 3D stereo workflow, from set to post production, to DCP deliverables.
...Read More »
Digital Cinema and Data Workflows in China: An Interview with Wu Chiao, Director and Cinematographer
Well known director and cinematographer Wu Chiao is at the forefront of digital cinema in China. He has been immersed in the filmmaking process since his first day as a student of cinematography at the Beijing Film Academy. He has been the director and/or cinematographer (DP) of numerous films, setting a standard of excellence within China. George Lucas` "Star Wars II" -- the first motion picture to be shot using an HD camera -- planted the seed with Wu Chiao that quality movies...
...Read More »
Digital Magic Hong Kong Sets Up SCRATCH 3D and RED Workflows from ASSIMILATE
Digital Magic Hong Kong, a leader in state-of-the-art post-production in Asia, has now established an ASSIMILATE SCRATCH digital intermediate (DI) workflow to specifically handle the conform, color grading, and finishing of RED digital camera?s native R3D files, as well as 3D features shot with RED Digital Cinema?s cameras. Because SCRATCH is resolution independent, it will also be used as a component of their 3D pipeline...
...Read More »
RED/SCRATCH Workflow Puts Hong Place Vision at Forefront of Digital Cinema in China
Riding high on the wave of digital cinema, Hong Place Vision is the biggest rental company of RED Digital Cinema cameras in Beijing, and has built a post-production studio to meet the demand for the rapidly rising number of digital film and TV productions in China. At the hub of their data workflow and DI tool suite is ASSIMILATE's SCRATCH® Digital Finishing Solution.
...Read More »
ASSIMILATE to Feature SCRATCH v5.2 Digital Post Workflows for Finishing 3D, RED, ARRI Alexa, and Other Formats at IBC 2010
SCRATCH v5.2 demos will include state-of-the-art tools for color grading, finishing, compositing, and 3D-specific features, such as convergence, scaling, and versioning. Other 3D demos will include ASSIMILATE's exclusive offering -- 3ality 3Play Pro S -- a professional quality stereo monitoring system, and developed in partnership with Telairity, the first 3D Post Remote-Review Network for simultaneous, real-time review by post houses and clients, anywhere in the world.
...Read More »
Colorista II
When it comes to a program like After Effects, competing with Color Finesse 3 (that comes with AE CS5) can be tricky, but if there is one company out there determined to do it, it's Red Giant Software and their flagship color correction application Colorista.
...Read More »
Avid's Media Composer 5 Part 3 - Matrox's MXO2 mini
When AVID stated that they supported the MXO2 mini to monitor external video, I was pretty surprised, as this is a big change of direction for AVID as they normally only support their own hardware for video monitoring. I wanted to give the MXO2 mini a fair shake, as for the $449 price tag I really wanted (and hoped) it to work for the user bases sake. Let's see how it fared.
...Read More »
ASSIMILATE Helps Divizion Create a Film Factory in Poland
In less than a year since opening, Divizion has completed the DI on seven features, including "Cookie" (Ciacho), one of Poland's biggest-budget productions, directed by Patryk Vega. Next up is the big-budget, 3D stereo horror-flick "Charnobyl 2012", from the same director. Providing in-house production resources; a clutch of RED ONE(tm) cameras, with RED Epic Stage 2 plus CG coming soon; editing; and ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the VFX and digital intermediates (DI).
...Read More »
Media Composer 5 Feature Showcase
We AVid users have had a BIG problem, and that was working with footage that was not OMF or (now) MXF. Any footage that wasn't captured via the digitize tool needed to be imported and converted to either OMF or MXF, and in many cases, the process was excruciatingly long if files weren't rendered with the Avid Codec. Thankfully, with Media Composer 5, that is no longer the case.
...Read More »
Media Composer 5 Feature Showcase Part 2
With Media Composer version 5, Avid is moving in not only a forward direction, but in a bit of a sideways direction as well. Premiere Pro CS5 and Final Cut Pro are drag-and-drop editing applications. This means that you can not only drag clips from the preview window and drop it into your timeline, but you now have an extensive amount of flexibility when dragging clips around in your timeline as well.
...Read More »
"Standing Ovation" Shines in SCRATCH-RED Workflow at Local Hero Post
Tween audiences will be all aglow when the musical "Standing Ovation" (2010) opens at theaters nationwide on July 16. The RED ONE(tm) Digital Camera was used for the shoot of this major summer release, and the entire DI, including color correction, was done in ASSIMILATE's SCRATCH(r) Digital Finishing Solution at Local Hero Post, Santa Monica, CA.
...Read More »
ASSIMILATE Congratulates Mob Scene On Golden Trailer Awards 2010
Mob Scene Creative + Productions took home three Golden Trailer Awards at the 11th Annual Golden Trailer Awards on June 10 at he the El Rey Theatre in Los Angeles. Mob Scene's tool of choice for their RED camera and 3D post workflows, color grading, and finishing is ASSIMILATE's SCRATCH Digital SCRATCH(r) Digital Finishing Solution.
...Read More »
Adobe CS5 and NVIDIA Quadro FX by PNY - What is your time worth?
I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything.
...Read More »
ASSIMILATE Features Stereo 3D Workflow in SCRATCH v5.1 at Broadcast Asia 2010
SCRATCH v5.1 also introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. SCRATCH v5.1 includes a host of new product features and enhancements that propel creative pros -- broadcasters, filmmakers, studios, post facilities, creative teams, and agencies -- to work at their utmost levels of creativity.
...Read More »
Aurelie Laumont at Cosmodigital Discusses Color Grading of "Bi, Don't Be Afraid!"
Phan used the RED Digital Camera for the shoot of the 90-minute "Bi, Don't Be Afraid!" and post house Cosmodigital in Paris, France used ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the post-production data workflow.
...Read More »
ASSIMILATE Congratulates SCRATCH Users for 2010 Cannes Film Festival Nominations
At the 63rd Cannes Film Festival (May 12 - 23, 2010), several prestigious award nominations and honors are on the roster for filmmakers whose post-production companies used ASSIMILATE's SCRATCH Digital Finishing Solution in their digital workflows.
...Read More »
Premiere of "Two Gates of Sleep" to 2010 Cannes Film Festival
Vision On's first color grading of a feature film - director/writer Alistair Banks Griffin's "Two Gates of Sleep" -- had its premiere at the 2010 Cannes Film Festival, Directors' Fortnight on May 18. Vision On began using ASSIMILATE's SCRATCH(r) Digital Finishing Solution in August 2009 for the real-time conform, color grading, and finishing of imagery projects.
...Read More »
ShenZen TV Shows First 3D-TV AVS Broadcast at ICIF in China
At the China International Cultural Industry Fair (ICIF) and for the first time in China, the ShenZen Media Group featured 3D TV in real time on the China video standard known as AVS. This was made possible by ASSIMILATE and Telairity, who have partnered to offer broadcasters a streamlined, real-time solution for delivery of 3D-TV productions with high-quality imagery to viewing audiences using the China AVS standard.
...Read More »
Digital Screening for Fracture at 2010 Cannes Film Festival
Fracture, the 27-min film from French editor, writer and director Nicolas Sarkissian, is screening at the Cannes Film Festival's prestigious International Critics Week, which showcases first and second feature films by directors worldwide. Wallpaper Productions in Paris, France used ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the post-production data workflow.
...Read More »
AV-HS450 16+ Input HD/SD Switcher w/ dual screen MultiViewer
