"Standing Ovation" Shines in SCRATCH-RED Workflow at Local Hero Post Tween audiences will be all aglow when the musical "Standing Ovation" (2010) opens at theaters nationwide on July 16. The RED ONE(tm) Digital Camera was used for the shoot of this major summer release, and the entire DI, including color correction, was done in ASSIMILATE's SCRATCH(r) Digital Finishing Solution at Local Hero Post, Santa Monica, CA. ...Read More »
Adobe CS5 and NVIDIA Quadro FX by PNY - What is your time worth? By Tim Kolb I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything. ...Read More »
ASSIMILATE Congratulates SCRATCH Users for 2010 Cannes Film Festival Nominations At the 63rd Cannes Film Festival (May 12 - 23, 2010), several prestigious award nominations and honors are on the roster for filmmakers whose post-production companies used ASSIMILATE's SCRATCH Digital Finishing Solution in their digital workflows. ...Read More »
Premiere of "Two Gates of Sleep" to 2010 Cannes Film Festival Vision On's first color grading of a feature film - director/writer Alistair Banks Griffin's "Two Gates of Sleep" -- had its premiere at the 2010 Cannes Film Festival, Directors' Fortnight on May 18. Vision On began using ASSIMILATE's SCRATCH(r) Digital Finishing Solution in August 2009 for the real-time conform, color grading, and finishing of imagery projects. ...Read More »
Neo 3D Tutorial -- Muxing 2D CineForm clips for 3D By David Newman Cineform CTO and co-founder David Newman demonstrates a brief tutorial for those getting started with 3D. This explains how to take separate Left and Right eye CineForm AVI or MOVs and multiplex them into a single CineForm 3D clip. ...Read More »
Final Cut Pro 7 Essential Training: Changing clip speed By Abba Shapiro Changing the speed of a clip is something that you will do frequently as an editor. In this clip, host Abba Shapiro discusses several ways to achieve this in Final Cut Pro. ...Read More »
Adobe After Effects CS4 Essential Training: Colorizing black and white objects By Chad Perkins In this clip, host Chad Perkins discusses how to colorize black and white objects, footage, and effects. He covers hue, saturation, and lightness. He applies tint to the footage to remap white to a color and black to another color. He also works with tri-tone, which enables you to map the midtones; color balance to colorize an object that has a lot of gray in an image. ...Read More »
Adobe After Effects CS4 Essential Training: The color balance effect By Chad Perkins In this clip, host Chad Perkins looks at how to change the actual color in footage, also known as color grading in the film industry. Chad uses the color balance effect in the effects and presets panel in After Effects to change the feel of a clip by adjusting its colors. He discusses a bit about color theory, discussing the color values of video, red, green, and blue. ...Read More »
Adobe After Effects CS4 Essential Training: Luminance Correction By Chad Perkins In this clip, host Chad Perkins looks at how to correct luminance, or brightness problems in your footage. He shows you the color corrections panel and discusses the auto levels and other auto effects, but also works in the levels effect, detailing the histogram which shows what is going on in your image, shadow areas, mid tones and highlights of the histogram. ...Read More »
Adobe After Effects CS4 Essential Training: Slowing down and speeding up video By Chad Perkins In this clip, host Chad Perkins covers the task of slowing down and speeding up video. He details how to slow down video footage and work with the stretch values in a clip, which expands the duration of the clip, or shortens the duration of the clip. He also works in the Time/Stretch dialog box, and the Time Warp effect as well. ...Read More »
Adobe After Effects CS4 Essential Training: Splitting a Layer By Chad Perkins In this clip, host Chad Perkins details how to split a layer, cutting a video clip or any layer to different pieces, which is especially helpful when using B-roll footage. ...Read More »
Kevin McAuliffe's Top Five Favorite Products of 2009 By Kevin McAuliffe As many of my collegues have already written, 2009 was, how do I put this politely? Awful. The economy was (is) in the dumps and is on a slow road to recovery. That being said, 2009 was in fact a good year when it came to products being released by our favorite companies. ...Read More »
Adobe After Effects CS4 Essential Training: Applying video transitions By Chad Perkins In this clip, host Chad Perkins shows how to apply video transitions in After Effects, which is a bit more complicated than applying video transitions in a video editing application. He shows the transitions category in After EFfects, and details how most transitions work in After Effects, detailing the parameters and transition completion, wide angle, feathering the edge, and so on. ...Read More »
Adobe After Effects CS4 Essential Training: Replace footage already in the Timeline By Chad Perkins In this clip, host Chad Perkins details how to replace footage that you've already edited. He shows how to replace a clip with another clip, and the problem is he's already color corrected the footage and removed the green screen footage, and edited and trimmed the clip in the timeline. He then shows how to delete and replace a layer, and selects the footage that will be used to replace what is in the timeline. ...Read More »
Adobe After Effects CS4 Essential Training: Trimming video By Chad Perkins In this clip, host Chad Perkins covers trimming video before you add it to your composition. He shows how to trim video in the footage window, shows how to preview and trim the video in time. He shows how to set an in point and an out point. He also shows how to use the ripple insert edit button and the overlay edit button. ...Read More »
Adobe After Effects CS4 Essential Training: Trimming Layers By Chad Perkins In this clip, host Chad Perkins takes a look at the Trimming project and talks about video editing in After Effects. He shows how to start footage, trim footage, and how to trim the in point of a clip. He also shows how to move a video clip on the After Effects timeline, how to set a video to a layer marker, and how to bring two layers to the beginning of a project. ...Read More »
Adobe After Effects CS4 Essential Training: Video Concepts By Chad Perkins In this clip, host Chad Perkins shows how to create a brand new composition from scratch, and in so doing, will teach some of the essential concepts for working with video. He details the presets, how they are divided into categories, the difference between NTSC and PAL, and to ensure that you create your projects based on the broadcast standard where you will show your video. He also discusses how video must behave based on the settings. ...Read More »
Adobe After Effects CS4 Essential Training: Reading Timecode By Chad Perkins In this clip, host Chad Perkins details how to read and understand timecode. He shows the display of timecode and shows how to read the timecode, from left to right, hours, minutes, seconds, and frames. He shows how to advance in time as well, how to scrub the time display right or left, and how to go to a specific frame. ...Read More »
Diana's Top 10 Final Cut Pro 7 Features #2: Creating an Alpha Transition By Diana Weynand Those of you who work with a lot of graphics may have already created alpha transitions in other apps. Now this option exists inside Final Cut Pro 7. The alpha transition is one of the transition effects that you can access from the Effect menu or the Effects tab in the Browser. It is part of the Wipe transitions. ...Read More »
Diana's Top 10 Final Cut Pro 7 Features #6 - Apple ProRes Formats By Diana Weynand Apple ProRes is not new to Final Cut Pro 7. It was introduced in Final Cut Pro 6. But with FCP 7, the ProRes family has been expanded to include 3 new-and extremely useful-formats. ...Read More »

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Content Insider #148 - The iGen
NO...Doesn't have a thing to do with "that" smartphone...or "that" store...or "that" tablet. It's the next generation. Kids and we mean little kids. That's what today's products are being designed for/targeted at. You happen to buy one...fine. Watch a little, little kid pick up a smartphone. He/she just uses it. They've come pre-wired and we're still trying to figure out how to IM. It's the IGen. They want it instantly. They want to use it instantly. They expect their photos, their video, their music, their stuff immediately when/where/how they want it. Read More
eBay Essential Training: Proxy Bidding
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Insider #149 - Game Demographics
The blood, gore, adrenalin challenges that were unveiled at E3 and enjoyed at ComicCon are fun to look at, easy to hold but are they really the games people want to plunk down their credit cards to own or rent time with? Seems as though the investors, the players who control the controllers have a different idea of a "good" game than the kids who develop them. While mobs of people play educational, informational, stimulating games our kid huddles in his room and mumbles "The Few, The Proud, The Gamers." Read More
Social Media #3
Part of a series of articles to plainly explain what organizations need to consider and carry out in today's social media. Read More
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