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ASSIMILATE Announces Support for ProRes 4444 XQ

By Lou Wallace
ASSIMILATE announced today it has added support in its SCRATCH post-production tools and workflow for encoding and decoding using the Apple ProRes 4444 XQ codec.

ProRes 4444 XQ is the highest-quality version of the ProRes codec for 4:4:4:4 image sources (including alpha channels). This format has a very high data rate to preserve the detail in high-dynamic-range imagery generated by today's highest-quality digital image sensors. For the detailed facts and benefits, visit https://support.apple.com/en-us/HT202410.

"ProRes has become a de facto format in the industry for feature film, episodic television and documentary production," said Jeff Edson, CEO at ASSIMILATE. "We're committed to continually upgrading SCRATCH with the latest technologies and features so that content creators are empowered with high-performance tools to create their best work. We're delivering best-in-class cross-platform functionality to our customers with officially licensed and certified ProRes 4444 XQ, ensuring consistency in workflow and providing an industry-standard deliverable to both Mac and Windows users."

SCRATCH Backgrounder
SCRATCH 8.4 is the latest version of ASSIMILATE's advanced, real-time post-production tools and workflow. It offers the latest advancements in digital cinema technology that DITs, post-production artists and all filmmakers need to be creative, productive, and competitive. SCRATCH 8.4 provides content creators with an abundance of advanced features that enable them to excel at what they do, and at a price everyone can afford.

Price and Availability
For more information about the SCRATCH product line, including SCRATCH VR, SCRATCH Web, SCRATCH Play, go to products at www.assimilateinc.com. For more information about ProRes 4444 XQ visit https://support.apple.com/en-us/HT202410.

ASSIMILATE is the premier provider of real-time post-production and workflow tools that have proven essential to the successful creation of 2D/3D/VR studio and independent feature films, documentaries, TV episodes, and music videos. The SCRATCH product line, running on Windows and OS X, equips directors, DPs, on-set DITs and post-production artists with the state-of-the-art, cost-effective, data-centric solutions they need to meet the challenges of increased creativity and productivity amid ever-shrinking budgets. SCRATCH is resolution independent, supporting multiple formats, including ARRI RAW, KineRAW, Sony F5/55/65 and Cyber Shot s700, Phantom, Panasonic Varicam 4K, Canon C300/C500, Canon 3DGoPro, as well as enhanced support for all RED cameras. SCRATCH is the only post-production tool to support native Kinefinity RAW (KRW and DNG) files. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline. SCRATCH 8.4 is the first professional production/post-product workflow and toolset for VR content. SCRATCH Web is the first professional, cloud-based dailies/review tool for reviewing immersive VR content anywhere in the world. Learn more at www.assimilateinc.com.

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Lou Wallace is the founder and CEO of Digital Media Online. During his career he has been publisher and Editor-in-Chief of numerious publications in the digital media market.
Related Keywords:Assimilate, SCRATCH, post production, ProRes

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