Project Profile:
Rain or Shine, The University of Portland's Multimedia Team Gets the Shot with Blackmagic Design
Rain or Shine, The University of Portland's Multimedia Team Gets the Shot with Blackmagic Design
Building a brand is important for any business regardless of the industry, and advertising and marketing campaigns are some of the main ways to do so. In addition to traditional methods, such as print ads and television commercials, today it's essential to leverage social media, especially when your target audience is one of the biggest consumers of the medium. The University of Portland was quick to realize this, and created its own in house multimedia team, in conjunction with its marketing department, which handles all television commercial, online video and social media marketing campaigns. Headed by photojournalist and videographer Jeff Kennel, what makes this team unique is that it produces high quality work just as good as many professional agencies and production companies, but at a fraction of the cost and twice the speed. Read More

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Case Study:
AJA KONA LHe Plus and AJA Control Room Drive Capitol Television Broadcasts
AJA KONA LHe Plus and AJA Control Room Drive Capitol Television Broadcasts
Eight Sony HDC-P1 HD cameras and three Sony BRCH900 robotic cameras send feeds to a Ross Video Carbonite production switcher and through a Ross Video router, where it's offloaded to any one of five playback and record servers, which are outfitted with AJA KONA LHe Plus I/O cards and AJA Control Room software. The SDI signal is then sent to the KONA LHe card within and back through the router, and all converted or compressed data is stored on a custom-built 36 TB RAID system. Telestream's Episode Engine software converts the DVCPro HD output of the KONA cards to H.264 or MPEG-2 for the on-air server. Material is on LTO tape. SAN sharing program Metasan allows all five playback and control servers to communicate with the storage. A sixth server houses the RAID. Read More
Project Profile:
Scott Freeman Cracks the Case
Scott Freeman Cracks the Case
Scott Freeman is a modern day Sherlock Holmes. If Sherlock Holmes worked in post production with several broadcast clients with different workflows and tight deadlines. As the online editor for a number of television shows, including several of the most popular weekly TV dramas on cable, which are completely file based, Scott was challenged with creating a file based online conform workflow. With a variety of cameras used to shoot the shows, Scott needed to figure out a way to conform the different footage and create links between the files. And Blackmagic Design's DaVinci Resolve color correction became the bridge he needed. Read More
Company Profile:
Stereo D goes big with Quantel Pablo Rio
Stereo D goes big with Quantel Pablo Rio
In the past three years, Stereo D has taken the 2D-3D conversion industry by storm. In the last six months alone, 13 big-budget movies have been converted at the facility, with the company now holding an 85% market share in 2D-3D conversions. Quantel systems make up the backbone of its post-production workflow, with the company recently purchasing three Pablo Rio color correction and finishing systems in order to complete the 3D conversion and post-production of sci-fi action movie, 'Pacific Rim', directed by acclaimed filmmaker Guillermo Del Toro. Read More
Business Issues:
Beyond the Cable
Beyond the Cable
The move to 4K is opening up new opportunities for seasoned professional and indie videographers. The UHD TV sets will also change the content landscape. That's why CES (Consumer Electronics Show) visitors saw a dizzying array of 4K UHD smart TVs this year. Read More
Project Profile:
Jump Studios, NVIDIA Quadro, PNY, and Adobe CC Help Predict the Future of NASCAR's Top Drivers
Jump Studios, NVIDIA Quadro, PNY, and Adobe CC Help Predict the Future of NASCAR's Top Drivers
Thanks to NVIDIA Quadro GPUs, PNY and the Adobe Creative Cloud platform, Canadian-based Jump Studios was able to conceptualize, shoot, edit, design, and finalize the teaser in only two weeks-even responding to a last-minute change from ESPN to cut 15 seconds from the 11/2-minute Read More

NABShow 2014: International
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NAB 2014 NABShow is PEOPLE
People have argued about the necessity of big trade shows.  Why travel from halfway around the world to see a presentation that might be availablRead More
 
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MODBOOK. macbook+wacom
Modbook is back. But is it more than it's previous incarnation? I reviewed the original modbook a few years ago.  It was a new concept then, and Read More
 
 

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BlackMagic At NAB 2014: 10 New Products! BlackMagic At NAB 2014: 10 New Products!
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And the Giraffe Takes Blackmagic Cinema Camera for a Ride in Music Video for And the Giraffe Takes Blackmagic Cinema Camera for a Ride in Music Video for "Sorry"
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Master Shots Author Christopher Kenworthy Returns to Filmmaking Master Shots Author Christopher Kenworthy Returns to Filmmaking - Shoots "Aftermath and Melody" with the Blackmagic Cinema Camera
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New Music Video from Seattle's Iska Dhaaf New Music Video from Seattle's Iska Dhaaf - Channels Classic Wartime Scenes With Blackmagic Cinema Camera
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